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The initial filters used cotton and crepe paper, and subsequently, a range of natural and synthetic substances including finely chopped tobacco, were also assessed.Today, the most commonly used filters are cellulose acetate, which is either enhanced with triacetate or blended with activated carbon 8 .The majority of cigarette filters are made of acetylated cellulose, which allows for frequent replacement 9 .They are created by combining anhydrous acetic acid with cellulose, along with a group of softeners
Commenting on the UK launch, Philip Morris UK and Ireland Managing Director, Martin Inkster said: The UK launch of IQOS marks a major milestone towards achieving our objective, in the UK and globally, to replace cigarettes with non-combustible alternatives to the benefit of adult smokers, our company and wider society
Aiming at the youth market "(One brand's ) franchise represents the youngest demographic profile in the industry
Available in 2 sizes and each in 3 colors
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